Laurence has held senior marketing roles for the last 25 years in a variety of sectors including education, retail, beauty and travel. His roles have included Marketing Director at STA Travel, Communications Director at the University of Brighton and, most recently, Vice Principle of Global Digital Marketing at INTO University Partnerships.

Laurence's skillset spans the full marketing mix, with his current specialism in digital marketing, content and product development. Laurence now leads our student marketing teams as Head of Digital Marketing, bringing his wealth of sector experience and marketing skills to expanding the vision and goals of IDP Connect.