CP- student recruitment (intl)- students

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In July 2021, we launched our offer in principle service, now known as FastLane, to match prospective international students to suitable universities and courses around the world at the click of a button. This ground-breaking service fast tracks students through to receiving an in-principle offer, before they are required to submit their applications, thereby ensuring that students can find the right courses and institutions faster and more easily. FastLane is available via the IDP Live app, desktop and within counsellor offices, and provides students with all the information they need to make the right higher education choices.

How FastLane works

Accessible through an app and now across IDP offices, FastLane invites students to share their study goals and current qualifications. Upon completing their academic profiles, students are matched to courses they are eligible to apply for based on the rules the institution has set. If they want to proceed, students can receive an in-principle offer from their chosen institution within 30 minutes of submission.

This transformative real-time response means students only apply to courses where they know they meet the institution entry criteria, greatly reducing the number of applications they make, whilst institutions receive higher quality applications, more quickly.

Key benefits mentioned by FastLane clients include: 

  • Accelerating and simplifying the application process for admissions teams

  • FastLane ensures that only suitably qualified candidates are matched to the right courses 

  • Diversification of their international portfolios (FastLane is live in over 100 global IDP offices across 15 countries) 

  • Strengthening and building relationships with student counsellors in key student markets to ensure best-fit applicants are matched to the right institution and course 

Key facts

1600+Student-first counsellors worldwide
1 in 4enrolments originated on our digital platforms
170k+Applications generated globally per year

“Core Membership has assisted us in accelerating our growth in key recruitment markets and is now clearly an essential part of our IDP partnership and our overall strategy. As a global recruitment partner, the membership has increased our awareness across a range of key international markets whilst also delivering demonstrable return on investment.” t

CP-Integrated student recruitment- Joe Rossiter

Joe Rossiter

Associate Director, International Recruitment & Partnerships Leeds Beckett University

Core Partner benefits

Demand Tracker

Demand Tracker

Core Partners receive access to Demand Tracker, our self-service data tool, which provides granular analytics on student search behaviour and real-time demand through the 100M+ annual visits to our websites. Featuring customisable data visualisations powered by Tableau, Demand Tracker allows Core Partners to view study-level, program-level, country-level, and even city-level demand, so that institutions can develop more effective recruitment and marketing strategies.

Data dashboards and in-market intelligence

Data dashboards and in-market intelligence

Core Partners have exclusive access to a range of dashboards and in-market intelligence tools to help meet objectives and recruitment targets. These include access to external data sources (e.g., AEI, MBIE, HESA, Open Doors), VIP webinars focused on on-the-ground market shifts and regular review meetings to better understand recruitment and digital performance metrics.

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Content Hubs

Content Hubs

Content Hubs are at the heart of our digital content campaigns, providing institutions  with  dedicated profile pages across our suite of international student websites to promote their  unique selling points in the most effective way possible.  Content  Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions.

CONTENT HUB VIDEO
IDP Study Abroad App

IDP Study Abroad App

Our IDP Study Abroad App places IDP in the pockets of prospective students around the world. It’s designed to guide and support students throughout their research journey. Through the app, prospective students can access counsellor updates, find local counselling offices, track their application status and receive ongoing guidance and support. Core Partners can opt to have their unique content placed at key touch points on the app.

Ask IDP

Ask IDP

Our new Ask IDP platform enables institutions to share short video answers in response to frequently asked student questions, offering a personalised ‘human’ touchpoint to prospective students. The platform enables students, counsellors, alumni and clients to seamlessly record short questions and answers about a variety of experiences at an institution. The user-generated content created through the platform is used to promote your institution to key source markets.

In-country counselling

In-country counselling

We match students to institutions through full-funnel support, starting from their initial online search all the way through to counselling and enrolment. Our 1,300+ student-first counsellors have years of higher education experience, working as your representative on the ground to ensure optimised placement of highly qualified students at your institution and providing a streamlined and efficient process.

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